READ: Why Won’t Nike use the word ‘Disabled’?

In disability-centric designs, there’s a very specific way that internal grassroots efforts are sold to the powers that be. Executives are pitched on the mass appeal of accessibility, on the basis that by designing for a disabled person, everyone benefits. This highly simplistic view has become one of the core tenets of so-called inclusive design. And while there is a traceable history of this phenomenon, when pursued as a corporate strategy, it risks causing more harm than the design solves.

Read my co-authored Slate essay with Liz Jackson on Nike’s GoFlyEase, the “hands-free” sneaker.

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